Industry Insights
We're passionate about the live music industry in general, and touring specifically. That's why we spend a good amount of time reading our way through a ton of websites about our industry. Some of them are just too good not to share, so we thought we'd add a little curated list here.
Soundcharts' post titled "Mechanics of the Music Industry" provides an overview of how the music industry operates and generates revenue. It explains the different players involved, such as labels, publishers, and distributors, and their roles in the music business. The article also discusses the various sources of income for artists, including streaming, live performances, merchandise sales, and sync licensing. Additionally, it covers the importance of data and analytics in the industry and how artists and professionals can use them to make informed decisions and maximize revenue. Overall, the blog post offers a comprehensive overview of the music industry's mechanics and how it functions. It functions as an overview post, whetting your appetite for a deepdive post on each sub-topic.
Posted on Jan 7, 2019, but still highly relevant!
The article titled "Mechanics of Touring" on the Soundchart blog discusses all the logistics involved in planning and executing a successful music tour. It covers the different types of tours, such as promotional tours, headline tours, and festival tours, and the key elements that go into each one, including booking venues, transportation, and accommodations. It includes tips for maximizing revenue and minimizing costs, such as negotiating deals with promoters and sponsors, the importance of marketing and promoting a tour, and much more...
Notably, the article has a whole section about tour budgeting; providing a full budget simulation of an average tour to show who pays for the tour and who makes money on it. The costs of the tour are broken down into fixed and variable costs, and the revenue structure is based on a guarantee per show and a bonus for sold-out shows. The tour budget simulation shows how the tour turns a profit and breaks even at certain points depending on the number of shows sold out. The article also explains how the profits are split among the agent, tour promoter, artist, and management, with examples of how much each party would make on a 100-show tour.
A great overview for anyone who's taking first steps in touring and has asked themselves how do tour budgets work? more than once!
This page on the pretty awesome Backstage Culture website provides an extensive list of common terms used in the live event and touring industry. The terms are categorized into sections such as "Production", "Audio", "Lighting", "Video", "Staging", "Transportation", and "General". Each term is defined briefly and often includes an example of how the term is used in the industry. The article aims to provide a resource for those new to the industry or those looking to expand their knowledge of common terms used in live event production and touring.
Some notable terms we like the short explanation from - focused on the budgeting side of things: